About Me | Lucia Maigret

A hybrid creative–strategist with the ability to connect insight, creativity and operational excellence in order to build strong brands, high-performing teams and integrated campaigns that
actually move the needle.

Briefly

I am an awarded Creative Director and Communication Strategist with
18 years of experience in advertising, PR and integrated communication.
I’ve led cross-disciplinary creative teams, shaped brand platforms, and
delivered campaigns that generated both cultural impact and business
results — accumulating over 40 local and international awards.
I’ve served as a juror for some of the world’s most respected advertising
festivals, including New York Festivals, Gerety Awards, Effie Romania,
Romanian PR Awards, Webstock, Coma and IAB Mixx, bringing a sharp
and balanced perspective on creativity, effectiveness and innovation.
My expertise spans creative direction, brand strategy, integrated
communication architecture, team leadership, operational management
and agency growth — making me equally comfortable in shaping the big
idea, leading the team that brings it to life, and designing the system that
keeps it all moving.

Leadership experiences

2022-present

Line Agency

Independent agency

Executive Creative Director — Line Agency
At Line, a fast-growing independent agency, I operate in a hybrid
leadership role, overseeing the creative and strategy departments while co-designing the agency’s business model, operational processes, recruitment, employer branding and new business strategy.
Under my leadership, the agency evolved from a social-media–driven
shop to a fully integrated operation, winning major accounts such
as E.ON, NN Insurance, L’Oréal, Visa, Enroush and Sofiaman — with
a compact team of only four creatives.

In the past two years, our work has been shortlisted and awarded
at ADC Europe, Webstock, Romanian PR Award, Coma Awards.

2012-2022

MullenLowe
Interpublic

Integrated creative director - Mullen Lowe

A decade of creative leadership in one of the most influential agency
groups in Romania — driving integrated creative, brand platforms, cross- channel campaigns, and pitches for major global and local brands.

2009-2012

Golin

Interpublic

Executive creative director - Golin

The first Creative Director appointed within a Romanian PR agency —
pioneering integrated PR creativity, digital-first thinking and brand
storytelling long before they became industry standards.

About

Awards & clients

My work has been recognized with over 40 awards at major festivalsincluding:ADC RO, Effie, Internetics, IPRA, SABRE Awards, Romanian PRAward, Webstock, and others.

I've Worked WithBancpost, Beck’s, Bonduelle, Bucegi, Colgate-Palmolive, Coca-Cola,E.ON, Enroush, Ferrero, Gothaer, GSK, Johnson & Johnson, Lidl,L’Oréal, Mercedes-Benz, Mega Image, NN Insurance, Orange, Oskar,Profi, The Romanian Red Cross, The European Parliament, Tocmai.ro,Sofiaman, Staropramen, Stella Artois, Tuborg, Unilever, UNICEF, Visa &Untold, ZIZIN.

What I do best

I mix strategic clarity, bold creativity and operational discipline to build
integrated campaigns that work across all touchpoints — from brand
platforms and ATL to PR, earned media, digital ecosystems, BTL and
experiential.
Core strengths include:
 Brand strategy & integrated communication
 Creative direction & concept development
 Leadership & team growth
 UX thinking & digital creativity
 Corporate & employer branding
 Process design, workflow optimization, recruitment

 New business strategy (~70% win rate in pitches)
I have managed creative teams between 10–20 people and worked in
agencies generating annual revenues exceeding €2 million euro.

Education & Professional Development

Education & Professional Development
University of Bucharest/ Communications, Cannes Lions Masterclasses,
Mindscapes Creative Coaching Camp, GolinHarris Creative & Strategy
Hubs (London), Coca-Cola Creative Think Tank (Belgrade), Scholz &
Friends Academy (Berlin), plus certifications in leadership, project
management, emotional intelligence and presentation skills.

Education

University of Bucharest/ Communications, Cannes Lions Masterclasses,
Mindscapes Creative Coaching Camp, GolinHarris Creative & Strategy
Hubs (London), Coca-Cola Creative Think Tank (Belgrade), Scholz &
Friends Academy (Berlin), plus certifications in leadership, project
management, emotional intelligence and presentation skills.